Recover missed calls
Keep a caller from moving on. A missed call triggers an automatic text, and the AI can continue the conversation.
Lead response by Apex Local Growth
Switchboard: Never lose a lead to a missed call again.
Switchboard is the lead-response platform we run for clients. It catches the calls, texts, emails, and form submissions that would otherwise go cold, and follows up until the customer replies, books, or opts out.
Every enquiry has a next step
Respond sooner, keep the details together, and see what happens next.
Capture website enquiries
Keep each enquiry and its details together. Forms from your site, WordPress, Zapier, or Make become tracked leads with the message and fields attached.
Continue one conversation
Reply across SMS, WhatsApp, and email in one AI conversation that follows the tone and business details you set, with an optional reply delay.
Follow up without chasing
Give a lead up to three follow-ups. They stop when the customer replies, books, or opts out.
Ask for a review after the job
Once a job is marked complete, send the review link through SMS, WhatsApp, or email after your chosen delay, with one reminder.
Make appointment proposals easy
Let customers confirm or decline a held time from a link, or reply YES or NO by text.
See what is happening live
Leads, full conversations, and activity update in the live dashboard, so you can see where every enquiry stands.
Filter spam without losing maybes
Clearly unrelated messages are filtered. Uncertain messages stay visible so a real customer is not lost by mistake.
Why it fits with your GBP
Your profile gets the call. Switchboard keeps the conversation going.
A missed call, an after-hours form, or a late-night text can still become a conversation that your team can see and continue.
Explore Google Business Profile growthBuilt for consent
Follow-up respects how each customer agreed to hear from you.
Messages go only to customers who opted in to that channel. WhatsApp uses approved templates, and opt-outs are honored.
Read our privacy policyHow it works
From first contact to review request, the next step stays clear.
- 01
Lead arrives
- 02
Instant reply
- 03
Conversation
- 04
Follow-up
- 05
Booked
- 06
Review request
See how Switchboard would handle your next enquiry.
Bring your current call and enquiry process. We'll walk through where a timely reply and follow-up can fit.
Over 90% of my business came from my Google my business page, so it was devastating when it got suspended due to a move and changing my address. I met Daniel of Apex local growth online and I hired him to help me through the whole reverification process of getting my Google page back. This man helped me fight to the death to get this page back and seemed to have solutions for every problem that arose. He is brilliant, creative and had an unwavering focus and dedication to helping me get my page back and I am now back on Google with all my reviews that I have been building up over the years and I'm so relieved and grateful. He definitely knows what he was doing and I would highly recommend him for his work, it was a great pleasure to work with him and he's also a great person.
Soulfeast Katie
I had a great experience working with Apex Local Growth. From the start, they were professional, responsive, and clearly knowledgeable about how to improve visibility on Google Maps. They took the time to understand my business goals and implemented strategies that delivered noticeable results within a short period. Their attention to detail, consistency in communication, and ability to explain the process made everything smooth and stress-free. I especially appreciated how transparent they were about progress and performance. If you're looking for a reliable team to help optimize your Google Business profile and boost your local presence, I highly recommend their services.
Emily Radcliffe
See how Switchboard would handle your next enquiry.
Bring your current call and enquiry process. We'll walk through where a timely reply and follow-up can fit.
Switchboard can work alongside a clear local website. Explore website design.